The Evolution of the Custom Jewelry Industry

Diamonds are forever, and beautifully crafted custom engagement ring design is supposed to be timeless. That doesn’t mean however that the custom jewelry industry is immune to change. Technological advancements and a shift in the wider public’s attitude to...

Louis Vuitton vs Target

Successful brand names can help create an allure and the idea of high quality. A woman may choose to pay more for a leather handbag because it carries the name “Louis Vuitton” or she may choose to purchase a specific line of hair care products because she’s “worth...