Fancy Cut Diamonds: Beauty is in the eye of the beholder

It seems that everywhere one turns there are new colors your supposed to wear this summer, the hottest shoes seen in store everywhere, right down to the newest engagement ring design Angelina Jolie is sporting. When it comes down to it though, these products only carry value if someone finds them appealing. The same bright orange shirt that looks amazing on one person may make another look like a pumpkin.

The same game applies to Fancy cut diamonds, or “fancies”. A fancy cut diamond is any shape other than a round brilliant and includes popular cuts like princess, marquise, emerald, radiant ect,. Many times jewelers will use Fancy shapes as an alternative to a round brilliant if the buyer is looking for something less traditional. Fancy cuts have their own unique beauty, and often carry eye-catching appeal to many. However, the same individual who prefers a pear shaped diamond may not like the look of a radiant cut. This is where fancies start to get tricky.

Since round brilliant cut diamonds have traditionally been the most sought after, recognized, and methodically cut they hold a much higher value than fancies. There are specific industry standards, and agreements in regards to what measurements, angles, and proportions produce the most brilliant rounds. Factors used to evaluate and assess round brilliants are quite precise, however with fancy cuts there are many more variations to keep in mind.

When someone grades a fancy cut they look at the same types of things they do for rounds – color, clarity, symmetry etc. However, unlike rounds there is no universal agreement about what makes a specific fancy cut beautiful: it is a matter of personal taste. For example, an emerald cut that is an elongated rectangle may appear too narrow and long for one individual, but elegant and slender to another.

The beautiful individuality that is associated with fancy cuts is also what can make them a challenge to sell. The ever changing past and present trends of the jewelry industry can also pose a challenge to a seller of a fancy cut. For example, marquise cut diamonds became quite popular in the 1970’s and while still available, their popularity and demand has declined, impacting their re-sale value.

If you have a fancy cut you are trying to sell, it is important to keep in mind that while the beauty of the fancy cut diamond is obvious to you, there may be difficulty in finding someone who feels the same; pricing the diamond appropriately can help. This can also lead to a long waiting game, which ultimately could never result in a sale. Often times our clients find it better to re-circulate their fancy cut stones directly back into the market rather than waiting for the perfect private buyer to come along.

While Angelina Jolie may adore the emerald cut diamond that now adorns her finger, others may look at it with distaste. Beauty is in the eye of the beholder, and nothing is more apparent than with fancy cut diamonds. Trends within the diamond industry will continue to change with the times; the only trend that has and will not receded is the beauty, elegance, sophistication, and desire of a diamond.

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