The Value of a Brand: Tiffany Jewelry

Founded in 1837, Tiffany & Co. – with its iconic blue box - is arguably the most renowned American heritage jewelry brands to date.  While the company, which started in Connecticut, has its roots in stationary and silver, it now creates and sells a large array of jewelry, watches, home goods, accessories and even fragrance. Tiffany & Co.’s diamond engagement ring, though,  is the brand’s most well-known and coveted offering. Charles Lewis Tiffany designed and began selling the iconic Tiffany setting, solitaire ring in 1886. Unlike other jewelers at the time that placed diamonds close to the band, Tiffany [...]